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The Future of Social Media: What it Means for Your Investments

The first thing I do in the morning is roll over and scroll through my phone. I tackle my text messages, sift through a superfluity of Snapchat Stories and brazenly browse on Instagram before finally hauling myself out of bed. It’s a part of my daily routine, as well as the routines of billions of others engaged in the realm of social media.

The Prevalence of Social Media

Social media is pervasive, especially as people have been separated from loved ones and friends from the Coronavirus shutdown. It inspires connectivity and provides a seamless way to maintain various forms of contact with plenty of user-friendly apps and websites. My online presence is based around a few very popular options; most notably, Facebook, Instagram and Snapchat. I use Facebook to engage with extended family and keep them updated on important personal milestones; Instagram to share photos with friends all around the world and Snapchat, the more casual of my other forms of social media, to closely communicate with my friends on a daily basis through a smaller, more personal platform. As of 2019, almost three billion people engage in some form of online social site; whether this be posting on Facebook or silly Snapchat stories, it’s obvious that networking platforms are a part of everyday existence for a huge fraction of the population!

An Ever Changing (but consistent) Success Story

The social media industry is growing and evolving beyond earth’s atmosphere, functioning hand in hand with the growth of tech and AI. As technological advancements progress and software programs update, an ongoing leapfrog of social media advancement follows. Media sharing platforms and social networking sites proved to be extraordinary promoters of global connectivity with the recent SpaceX launch. On May 30th, the United States sent astronauts into orbit for the first time in almost a decade. The monumental event was not only broadcast on mainstream television networks, but was also shared, streamed, and posted on every platform imaginable. The historic event was captured and distributed to viewers and accounts all over the world, creating a sense of unity rooted in a shared interest and participation in social media. Considering the technological bounds that space travel has transcended through Elon Musk’s private efforts, the concept of ever-evolving social apps seem all the more tangible. Snapchat, which initially included the single-use feature of sending brief photos to a list of friends, has transformed into an app equipped with subscriptions, news coverage and entertainment sources, while still maintaining its original purpose of photo-based communication. The fast-growing nature of these media platforms has captured the attention of companies all over the world and is now utilized as a primary source of advertising. Marketers spending on social media advertising amounted to almost 90 billion dollars in 2019, over a third of total advertising expenditures! Recently, companies have taken advantage of Instagram’s new longitudinal video service, branded ‘IGTV’, as a manner of advertising products and services. The ads are brief–no longer than 15 seconds, as part of a strategic advertising pursuit. The ads are equipped to reach the massive crowd of Instagram users without transforming into a nuisance that interrupts the browsing experience. The length and delivery results in a cohesive and enjoyable interaction for the IGTV video creator, advertiser and the user. Ultimately, social sites and applications have become a multifaceted tool and their use can be customized by the user. Full of knowledge bombs regarding current events, politics and fashion trends, as well as fostering the rekindling of old relationships and maintaining contact with friends and family, these social apps offer a wealth of connectivity. The universality of social media is represented by its ability to transcend throughout a wide variety of incomes as illustrated below:

   *Chart equifax.com

 

  *Chart review42.com

Embracing Connectivity through Your Investment Portfolio

As the world becomes increasingly global and social, Demand Wealth’s ‘Demand Social’ portfolio provides direct investment access to some of the most significant names in the world of networking platforms, such as Facebook, which has roughly 2.6 billion monthly users alone, along with Twitter, Snapchat and music streaming and sharing services like Spotify. Curating a fully diversified investment portfolio focused on connectivity provides access to the innovation, widespread use and ultimate profitability of social media across the world. Schedule a video conference today with one of our advisors about constructing a comprehensive financial plan and social investment strategy that aligns with your values and personal financial goals.

 

This report is a publication of Demand Wealth.  Information presented is believed to be factual and up-to-date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author as of the date of publication and are subject to change.

 

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